WhatsApp for Customer Support: Why Email is not Enough Anymore
The email support system worked just fine in the recent past. Customers sent a query, waited a few hours, and got a reply. But today however, that expectation has changed completely. Most customers now ask the same thing: “ Why is the support so slow in responding?” Email support has become frustrating for customers and support teams because of three main issues which include inbox overload and long ticket queues and delayed response times. That’s exactly why more businesses are moving toward whatsapp customer support as their primary support channel. Why Email Feels Too Slow Today Email doesn’t work well for fast, two-way conversations as it was never meant for instant replies. Messages get buried, replies take time, and every follow-up adds more delay. This system just doesn’t work anymore, when it comes to urgent matters which require immediate attention. On the other hand, whatsapp customer support feels instant. Customers know their message has been delivered, and...